Hello
— I'm Drew Purcell, a capital equipment & surgical technology sales leader.
Launching surgical, oncology and diagnostic technologies into hospitals, surgery centers and IDNs.
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Capital equipment sales leader with 20+ years selling and launching surgical, oncology and diagnostic technologies. Ranked Top 5 nationally at Brainlab, grew a BrachySciences territory from $5K to over $1M, and now leading a two-country clinical launch at AliveDx. I sell the whole cycle: clinical champions, C-suite buyers, demos, pricing, installation and adoption.
Two decades of
launching what's next.
Regional Business Manager
Venture-backed IVD startup commercializing the MosaiQ® platform for autoimmune and allergy testing.
- Recruited to lead the U.S. and Canadian clinical launch of the MosaiQ® automated microarray platform, building market presence from the ground up.
- Win MosaiQ® positions in active technology evaluations at competitively held hospital and reference lab accounts.
- Build KOL relationships at WVU (J.W. Ruby Memorial), RUSH University Medical Center and University of Michigan Health.
- Represent AliveDx at ADLM, AMLI and the Autoantibody Summit (Canada) with product demos and scientific presentations.
- Shape launch messaging across both markets around one clinical and economic value story.
Account Manager, Autoimmune & Infectious Disease
- Owned growth across a Great Lakes portfolio of hospital and reference lab accounts for electrophoresis and autoimmune testing.
- Advanced systemwide automation and test standardization opportunities.
- Built ROI business cases, proposals and forecasts; led contract negotiations.
- Presented at ADLM and AMLI to move key deals forward.
Area Business Manager, Hemostasis & Autoimmune
- Directed commercial strategy across leading IDNs and academic centers including OSUMC, Cleveland Clinic, UPenn, Jefferson Health and Corewell Health.
- Recruited, coached and led 6 direct reports to surpass quota.
- Partnered with marketing, service and operations to optimize client experience.
Sales Consultant, Acute Care Diagnostics
- Secured a flagship $1.3M+ blood gas win at The Ohio State University Medical Center under a five-year agreement.
- Field Advisory Board member (2020, 2022), shaping go-to-market strategy.
- Sustained KOL advocacy with cardiac anesthesiologists, perfusionists and critical care teams through COVID-era disruption.
Account Executive DX
- Managed a $6M+ territory and landed the first two Atellica Chem/IA placements ($2M) in Ohio.
- Improved retention through CRM-driven pipeline management and structured qualification.
Co-Founder & National Sales Director
- Built and scaled the startup from inception; oversaw acquisition of a competitor.
- Directed marketing, sales and operations budgets; built national sales process and positioning.
Senior Sales Executive
- President's Club 2011, 2012 and 2014; Bulldog Leadership Award 2012.
- Closed a $1.5M deal establishing OhioHealth as a neuroscience center of excellence.
- Sold image-guided surgery and radiotherapy capital to neurosurgeons, radiation oncologists and medical physicists.
Senior Territory Representative
- Grew annual revenue from $5K to $722K in four years, then past $1M by 2011.
- Converted 34 competitor accounts.
- Built brachytherapy programs with radiation oncologists, urologists and medical physicists.
Senior Clinical Account Rep / Capital Equipment
- Exceeded $1M in fee-per-case placements, leading new product launches in surgical environments.
- Partnered with surgeons, OR leadership and administration; delivered clinical and safety training.
Miami University
Bachelor of Science · Oxford, OH · 1999
Varsity Football 1995–1998 · Team Captain 1998